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Disney is widely recognized as the leader in the media entertainment industry. “It needs to feel great, and meet the needs of Disney audiences that want to digest it. MCN is one of the leading advertising and marketing communications agency networks in the MENA region. [49][50][51][52], Disney Media and Entertainment Distribution, "Maker Studios Founder Danny Zappin Sues Company Over 'Ouster, "Maker Studios Power Struggle Detailed in Former CEO's Lawsuit", "Lights, Camera, YouTube: Studio Cashes In On An Entertainment Revolution", "Actors in Smaller Studios, Making Pictures for the Smaller Screen", "Disney Reveals Digital Network Combining Maker Talent With Editorial Brands", "Disney's Maker Studios Drops PewDiePie Because of Anti-Semitic Videos", "Report: Disney's Maker Studios cutting support for more than 55,000 YouTubers", "Maker Studios Gets One Billion Views ...a Month", "Maker Studios: 1 Billion YouTube Views in One Month", "Updated: Maker Studios Beats Machinima – Now Ranked the #1 Independent YouTube Network on Comscore", "Fullscreen Now The #1 Independent YouTube Network According to ComScore", "With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner", "SXSW: Maker Studios Execs on Turning Down TLC and How Mobile Views Threaten Revenue", "Disney to Buy Online-Video Network Maker Studios", "Disney Buys Maker Studios, Video Supplier for YouTube", "Maker Studios Says Disney Acquisition Is Approved by Shareholders, Who Reject Relativity Bid", "No Fail Here: Maker Studios Gets Powerful Viral Video Partner in Jukin Media", "Disney's Maker Studios Teams with Disney-Backed Fusion to Produce Block of TV Programming", "Some YouTubers are overjoyed that Maker Studios is firing them", "Twitch inks deal to broadcast exclusive content from top Disney YouTubers", "Courtney Holt, Former MySpace Music President, Named CEO of Maker Studios, Maximillian DeStefano, stock marketer for maker", "Maker Studios CEO Danny Zappin Steps Down, Replaced by Endemol Vet Ynon Kreiz", "Ynon Kreiz Joins Maker Studios as Chairman (Exclusive)", "Maker Studios Hires Former Salesforce Exec Ryan Lissack as CTO", "YouTube backs digital star Stampy (Joseph's Youtube nickname) 's new Minecraft show Wonder Quest", "Maker Studios Is Flush With YouTube Cash", "YouTube Natives Topping Big Names Early on Mom, science channels off to solid starts; eggheads, Demand Media struggle", "Maker Studios: The YouTube Savants Talk Channel Expansion", "Maker Studios CEO Danny Zappin on Signing Snoop Dogg", "Maker Studios fires up Snoop Dogg partnership", "Robet De Niro's Tribeca Enterprises Partners with Maker Studios on YouTube Channel", "Maker Studios Hits Reset on The Game Station, Renames it Polaris", "YouTube Megastar PewDiePie Launches 'Revelmode' Network", "PewDiePie is getting a reality series on YouTube's new ad-free subscription service", "Disney Launches 'Club Mickey Mouse,' Rebooting Classic Kids' Show for Social Media", "Disney Digital Network Brings Fresh, Original Content Directly to Fans Around the World", "Maker Studios And Ray William Johnson Battle", "Maker and Ray William Johnson Still Feuding As Backstory Is Revealed", "RayWilliamJohnson Starting His Own Studio With Help From Julian Smith", "RAY WILLIAM JOHNSON: Why I Left Maker Studios", "BREAKING: Maker Studios CEO Sends Company-Wide Letter Addressing Ray William Johnson Allegations", "Maker Studios CEO Sends Letter to Employees, Addresses Past and Ray William Johnson", https://en.wikipedia.org/w/index.php?title=Disney_Digital_Network&oldid=995670764, Mass media companies of the United States, Mass media companies disestablished in 2017, Companies based in Culver City, California, Wikipedia articles needing clarification from January 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 December 2020, at 06:50. Disney is putting a growing focus on monetising its digital content by changing the way it works with brands to enable them to integrate into its content “more comprehensively” than in the past. The Whistle, a sports multichannel network on YouTube, has acquired The Lacrosse Network in another instance of consolidation in the MCN space. Xeim Limited, Registered in England and Wales with number 05243851 That’s why Disney is in a great place, because of our IP. In 2015, Maker Studios became a subsidiary of The Walt Disney Company and was thereafter absorbed by Disney to become Disney Digital Network in 2017. More information can be found in our Cookies Policy and Privacy  [29] In December 2015, Courtney Holt replaced Ynon Kreiz as CEO, coming a year after Disney's acquisition of the group. Marketers from a host of brands highlight the trends that will impact marketing and their role next year. Currently, advertisers are complaining of a [24] On May 2, 2017, Disney absorbed the studio into the newly formed Disney Digital Network. Lina Fateen Managing Director lfateen@momentummena.com +202 3304 9315 . Multi-channel Network (MCN) Market is Expected to Thrive at Impressive CAGR by 2026 & Top Key Players are T&T, Disney Digital Network, Viacom Media Networks, DreamWorks Animation, WarnerMedia, Amazon, Discovery Digital Networks, Sony Music Entertainment, uuum, VEVO, Tastemade, BroadbandTV Corp (RTL Group), Fullscreen, Mediakraft Networks, Studio71 (ProSiebenSat.1 Media), Universal Music … [23], In February 2017, Maker Studios had around 60,000 YouTube partnerships, but announced that it intends to reduce this to about 1,000. After acquiring Maker Studios for $500 million in April 2014, Disney is having to reshape the former heavyweight MCN (Multi-Channel Network) into something that better suits its purposes. Disney Digital Network is an American multi-channel network located in Culver City, California.It is the successor to Maker Studios, co-founded by Lisa Donovan, Danny Zappin, Scott Katz, Kassem G, Shay Carl, Rawn Erickson II, Ben Donovan, [3] [4] and Philip DeFranco in 2009. [17] Maker's most successful channel was PewDiePie, the most subscribed user on YouTube, who signed under the Maker sub-network Polaris and later RevelMode until February 13, 2017, when Maker dropped him as a result of the international backlash to jokes and actions that were widely viewed as anti-semitic. To get the various aspects of the business, this report uses exploratory techniques, like primary and secondary research. [19][20] On April 14, 2014, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid. Disney acknowledges, however, that it still has some work to do educating its agencies and brand partners about the type of digital work that is available to them. Disney Digital Network . [9][10], In June 2012, Maker Studios announced that over 1,000 channels signed under the network have received and accumulated over 1.1 billion views for the month of June 2012. All rights reserved. [22] In December 2015, the company became a subsidiary of Disney Consumer Products and the Disney Interactive division of The Walt Disney Company. [7], On January 19, 2018, Twitch signed a deal with Disney to secure exclusive content from some of the entertainment giant's top YouTubers, including Toby Turner, Markiplier and Jacksepticeye. MCN’s hebben de toekomst; met een fanbase en een bereik dat blijft groeien spreken we in een keer een grote doelgroep aan die steeds vaker videocontent online bekijkt. Our website uses cookies to improve Your user experience and more content that is called! Maker Gen, a sports multichannel Network, Consolidates its content Portfolio, offering commercial... 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