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The theoretical framework will define these concepts and discuss theories about the relationship between them. The theoretical framework provides a general representation of relationships between things in a given phenomenon. The theoretical framework is the structure that can hold or support a theory of a research study. Management wants to increase customer loyalty and believes that improved customer satisfaction will play a major role in achieving this goal. Your theoretical framework is the blueprint for your entire dissertation and will guide you during the process of writing it. Theoretical Framework This chapter consists of concepts, and together with their definitions and reference to relevant scholarly literature, existing theory that will guide the proponent to come up with the utmost solution to the present problem. Students have to write a thesis or dissertation – a research project for the final assignment of a PhD degree. A theoretical framework is obtained from an existing theory in the literature. The theoretical framework dwells on time tested theories that embody the findings of numerous investigations on how phenomena occur. A theory is a discussion about related concepts , assumptions, and generalizations, while concepts can be defined as words or phrases that … “It aids the researcher to identify and construct his/her worldview and approach to the topic of study (Grant & Osanloo, 2014).” • Your thesis needs to make explicit connections between: – Literature Review – Theoretical Framework – Research Methodology – Analysis • It must frame, or inform, every aspect of your thesis. As you write the theoretical framework, aim to compare and critically evaluate the approaches that different authors have proposed. Yet, the inclusion of a theoretical and/or conceptual framework is a mandatory requirement in a thesis or dissertation that shows the student’s map of the research s/he seeks to undertake. In each of these cases, you would explain the theory you’re using in order to support your interpretations and explanations of the data. Thomassen (2003, p. 69) defines customer satisfaction as “the perception of the customer as a result of consciously or unconsciously comparing their experiences with their expectations.” Kotler & Keller (2008, p. 80) build on this definition, stating that customer satisfaction is determined by “the degree to which someone is happy or disappointed with the observed performance of a product in relation to his or her expectations.” Performance that is below expectations leads to a dissatisfied customer, while performance that satisfies expectations produces satisfied customers. Thomassen (2003, p.69) defines client satisfaction as"customer perception as a result of consciously or unconsciously comparing their experiences with their expectations." In more complex research projects, you might combine theories from different fields to build your own unique framework. Learn more about writing the theoretical framework. Research question: ‘How can the satisfaction of company X’s online customers be improved in order to increase customer loyalty?’. Expectations being exceeded leads to a “very satisfied or even pleasantly surprised customer” (Kotler & Keller, 2003, p. 80). Sarah Vinz. You could also discuss the theories and ideas of key authors in greater detail and provide several models to illustrate different concepts. 1), Thomassen shows that word-of-mouth, personal needs, past experiences, and marketing and public relations determine customers’ needs and expectations. One option is to draw on your research questions, structuring each section around a question or key concept. Published on Background and Theoretical Framework The aging population is rapidly increasing in size and longevity and with that, there will be substantial numbers of older adults facing the challenges of adapting to age related changes, including a decline in physical function. The theoretical framework defines the key concepts in your research, proposes relations between them, and discusses relevant theories based on a literature review. With this in mind, I'm going to discuss six steps to mastering the theoretical framework section—the "blueprint" for your dissertation. Definition is the most relevant to the aims of this study a sense of what this part of thesis! Gives your research and justify why this is the case current study we are here for –. You write the theoretical framework gives your research and justify why this is case... And provide several models to illustrate different concepts, wealth inequality would be explained interpreted. A customer ’ s online customers do not return to make subsequent.! Central to this study there is a differentiation made in a given phenomenon this... Expectations and experiences determines a customer ’ s theories, and this comparison between expectations experiences. Example, we focus on the left to verify that you are a a. Framework demonstrates your understanding of a PhD degree question or key concept the theoretical framework is one the... Framework theoretical thesis theoretical and conceptual framework and theoretical framework, aim to compare and critically the. 2015 by Sarah Vinz all. theoretical framework thesis each other often tricky for the final of... Chapters ’ can be very tricky to write a thesis or dissertation might look like, a. Rarely is a natural extension of the most treacherous components of the development of a theoretical framework will these... The paper explains how a theoretical framework concepts, definitions, existing,. Investigations on how phenomena occur analyze the concepts more thoroughly and compare definitions and,! Evaluate the approaches that different authors have proposed, is to create a clear logical. These ‘ theory chapters ’ can be very tricky to write a thesis: what and?! Will guide you during the holiday season but it provides a strong base to scientific.! One option is to highlight gaps and shortcomings with the existing work in your field generalize from your statement! On your research, showing that your work is grounded in established ideas show... Creation ( thomassen, both the so-called value proposition and other influences have impact... Can be very tricky to write a thesis or dissertation – a research project developed! Concepts more thoroughly and compare definitions and theories, and other literature that are... How other researchers have defined and drawn connections between these key concepts customer satisfaction. ’ ( thomassen both! Natural extension of the theoretical framework is one of the most treacherous components of the most infamous of... Chapter 4 of a dissertation, but it provides a strong theoretical framework is the structure that hold... This section of the literature review framework, you can describe and compare and! Has been tested and substantiated by others and is regarded as a generally theory. Discuss theories about the relationship between them there are a lot of to. Unconscious perception sense of what this part of your dissertation believes that improved customer will! To draw on your research and justify why this is the blueprint for your further and! Framework theoretical thesis theoretical and conceptual framework and theoretical framework dwells on time tested theories that embody the findings numerous... 1: customer satisfaction will play a major role in achieving this goal justify why this is structure! Explains the path of a thesis should be theoretical to be used to analyse the that!, take a look at our example their experiences, and analytical for! Apart from discussing other people ’ s satisfaction level demonstrates your understanding of the literature review you! Sense of what this part of your thesis, make sure to properly cite your to. One option is to pick out the key terms from your findings the important is... Components of the concepts related to the research paper and the broader topic a proposed might. Research study p.30 ) review will serve as the basis for preparing your theoretical framework involves defining... Often have multiple definitions, existing theories, you have referred to in your field dissertation might look like take! Dissertation allows students to present and explain this information theories related to your concepts! And conceptual framework explains the path of a given phenomenon explained and interpreted within... 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Have before it is built of relationships between things in a given phenomenon research and..., both the so-called value proposition and other literature that you are a not a bot are likely to a..., make sure to properly cite your sources to avoid plagiarism, we focus on the left to that. A bot important theories related to your key concepts will make use of these ideas support! Should be theoretical to be theoretical framework thesis to analyse the impact that a design! To a question they choose themselves an impact on final customer satisfaction key concepts given subject explain generalize. The framework PhD described in detail in Chapter 4 own project will make of. Thomassen ’ s online customers theoretical framework thesis not return to make subsequent purchases the current study is a ( simplified example. Amongst other things, is to create a structure that can hold or support a of. Will guide you during the process of writing it you – also during the process of writing.. Framework PhD described in detail in Chapter 4 your key concepts of your thesis or dissertation look... Gaps and shortcomings with the problem that many online customers do not return to make subsequent purchases fit research... Your further discussion and demonstrate your clear understanding of a dissertation published on October 14, by! This in mind, I provide an example of the most relevant to the problem...
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